Top 10 Digital Marketing Strategies Every Beginner Should Know

One thing that we know is that for surviving in today’s fast paced digital era, one needs to be a digital expert. If not an expert, then at least someone who is well-equipped with digital marketing strategies because that is the need of the hour, the day, month, and years to come. In this article, we will tap into the world of digital marketing and understand the top 10 digital marketing strategies every beginner should show. 

Expertise in any field comes with regular practicing and digital marketing is a field that requires you to learn day-in and day-out. The strategies for digital marketing will change with the present norms but here we will discuss some of the basics. A beginner will learn when they will know the basics of digital marketing and the strategies that are used to excel in the business. 

So, let’s begin!

1. Search Engine Optimization (SEO)

SEO is a crucial part of digital marketing. It is the process of optimizing your website to rank higher on search engine results. You optimize your website by targeting specific keywords, improving your website content and ensuring your website is technically sound. 

SEO helps to drive traffic to the website. So make sure you are well-versed with SEO practices. 

Here is a glimpse of some elements of SEO:

• On-page SEO: On-page SEO is your website’s page that is optimized by using targeted keywords in titles, meta descriptions and content. 
• Off-page SEO: Off-page SEO is used to improve your website’s authority by creating backlinks from reputable websites. 
• Technical SEO: Technical SEO oversees the technical aspect of the website by ensuring that the website is easy to crawl and index by search engines. Ensure to make your website mobile-friendly, fast page speed and secure HTTPS connection. 

2. Content Marketing

Content plays an important role to rank your website. Your website won’t rank if the content is not relevant. So, saying content is the king in this case won’t be an exaggeration. Make sure you are creating and distributing valuable, relevant content with consistency to attract and retain a clearly defined audience. 

Key Content Types:

• Blogs: Blogs could be your key content strategy to ensure you are answering your audience’s questions with relevant information. 
• Ebooks & Guides: Long form content in the form of Ebooks and guides could help you to delve deeper into specific topics. 
• Videos: Videos are the part of content strategy that you can use to engage and entertain your audience and simultaneously give them relevant information.  
• Infographics: Infographics are visual representations of data or information. Using them as a part of your content will make it easier for your audience to grab the statistically heavy information. 

3. Social Media Marketing

At times where the majority of your audience is on social media we need to optimize those platforms to the best of our ability. Platforms like Facebook, Instagram, Twitter, LinkedIn and TikTok are the most popular ones that businesses can use to market their brand, products and services. Use these platforms to promote your brand, engage with your audience and drive traffic to your website. 

Key Strategies for Social Media Marketing:

• Consistent Posting: To get effective results you need to regularly share content that resonates with your audience. 
• Engagement: You need to engage with your audience by responding to comments, messages and mentions to foster a sense of community. 
• Paid Social Ads: Social media platforms are an effective way to use paid advertising to target specific demographics and expand your reach. 

4. Email Marketing

Email marketing could seem to be an outdated strategy but this one is still effective with less efforts and more returns. It involves sending targeted emails to a list of subscribers who have expressed interest in your product or service. You can nurture leads and build a relationship with your audience over time. 

Types of Email Campaigns:

• Welcome Emails: This involves a series of emails to introduce new subscribers to your brand. 
• Promotional Emails: Promotional emails highlight the special offers, discounts or events that your brand is planning for your customers. 
• Nurture Campaigns: This includes a sequence of emails designed to guide prospects through the buyer’s journey.  

5. Pay-Per-Click Advertising (PPC)

PPC advertising is a model where advertisers pay each time a user clicks on their ad. This is an effective way to generate genuine leads. It allows you to bid for ad placement in search engine results or on social media platforms. Google ads is one of the most popular platforms for PPC campaigns but now other platforms like Facebook and Instagram are also highly effective. 

Why PPC Works:

• Immediate Results: You get immediate results as you will start to see traffic as soon as your campaign goes live. 
• Targeted Reach: You place ads by targeting your audience based on their demographics, consumer behavior and their search history.  
• Budget Control: The budget is all in your hand. You can set daily budgets and bid limits to avoid overspending. 

6. Influencer Marketing

Influencer marketing is the new norm in the field of marketing. Using this strategy you partner with individuals who have a significant following in your niche. The influencers will then promote your product to their audience which leads to making your brand or product reliable. 

Benefits of Influencer Marketing:

• Increased Trust: Remember that the influencer has a significant number of followers because their followers trust them. Their followers are more likely to use a product because they said so. This is the new celebrity marketing only better and affordable.
• Broader Reach: Influencers have followers from across the globe so it will give you a chance to introduce your brand to a new audience. 
• Content Creation: Influencers use creative ways to showcase your product by creating creative content that resonates with their audience and promote your product simultaneously. 

7. Affiliate Marketing

Affiliate marketing is another performance based marketing strategy where your business can grow. In this form of marketing businesses reward affiliates, usually bloggers or influencers) for driving traffic or sales to their website. Affiliate marketing works by affiliates earring a commission for every sale made through their referral link. 

Benefits of Affiliate Marketing:

• Low Upfront Costs: You don’t have to pay unless there is an actual sale or lead. 
• Expands Your Reach: Affiliates promote your products to their audience which expands your customer base and there are chances of conversion of potential customers.  
• Scalable: This strategy has the potential to grow your reach and revenue with time when more affiliates join your program.

8. Conversion Rate Optimization (CRO)

CRO is the process that helps to improve the percentage of visitors on your website when they have completed a desired action. The visitors who, for example, have made a purchase or signed up for a newsletter are included in the conversion rate. The conversion rate is optimized by making your website user friendly and persuasive. 

Key CRO Tactics:

• A/B Testing: A/B testing involves testing different versions of a webpage to see which one is performing better and ensuring to optimize that area and work on others. 
• Simplified Navigation: Make your website easy to navigate so your users can easily find what they are looking for. 
• Clear CTAs (Call to Action): Make sure to optimize CTA’s by clearly stating what they are supposed to do next and the buttons are easily clickable.

9. Video Marketing

Video marketing is an effective way of marketing in today’s digital era because of the convenience it provides to the audience. Make sure you are using a human face for long-format videos because that way you can retain people’s attention. Videos are highly engaging and easy to consume media for people. Platforms like YouTube, Instagram and TikTok have contributed to make it easy for people to use video as a medium to engage with their target audience. 

Types of Video Content:

• Explainer Videos: You can create short format videos that explain your product or service. 
• Customer Testimonials: Customer testimonials are an effective way to develop credibility because satisfied customers share their personal experience. 
• Live Streaming: Real-time interaction with your audience through platforms like Facebook Live, Instagram Live, or YouTube Live.

10. Analytics and Data Tracking

None of your digital strategy is complete without tracking and analyzing your performance. For analyzing and tracking data you use specific tools like Google analytics, SEMrush, and social media insights. These tools can help you understand what’s working and what is not working. By regularly reviewing your data you can make informed decisions and change and make your strategies accordingly. 

Key Metrics to Track:

• Traffic Sources: You will track where your traffic/visitors are coming from. 
• Conversion Rate: Track the percentage of visitors who make a desired action. 
• Bounce Rate: Track the percentage of visitors who leave your site without interacting with it. The percentage of visitors who leave your site without interacting with it.
• Engagement: How much time users spend on your site or how often they interact with your social media posts.

Conclusion

These 10 digital marketing strategies can help you go from a beginner to an expert and establish yourself in the realm of digital marketing. Understanding and implementing these tactics can help you get effective results for your business. Remember to keep yourself up-to date with the new evolutions of this field because digital marketing is ever evolving.