The Imperative of Learning Digital Marketing in the Modern Era

How did digital marketing come into play? Let’s start from the beginning! let us begin with the inception of digital marketing. It all goes back to the internet!

Internet- a boon for individuals, corporate sector, business owners, entrepreneurs alike. The Internet has done for society what no one had thought at the time of its introduction. There was a time when not all people had access to the internet because it was a luxury. 

Even today the internet remains a luxury but the context is different now. Earlier it was a luxury because only a few could access it. Today it is a luxury because it has made our lives convenient. You can easily access the internet in today’s world. The age today is the digital age, where the internet is omnipresent and technology is advancing rapidly. 

Digital Marketing in Digital Era:

Digital era demands people to be updated about the rapid changes taking place. Every industry is going to evolve itself with the rapid advancements in technology. In today’s digital era, one needs to think ahead and make sure they are updated with advancements not only in their own industry but others as well. Why to keep a check on the latest trends and advancements you ask? It is because all the industries are directly or indirectly interlinked to each other. The advancement in one industry may impact the other. So keep a lookout. 

Digital era, digital platforms hence digital marketing. Digital era means people are active on digital platforms more than they are using the traditional platforms. Yes, your market, your target audience, your customers and your potential customers all are present on various digital platforms. Businesses need visibility and after that they need to hold the position in the eyes of their customers and potential customers alike. In fact, businesses need to grow constantly, so they need to hone their presence on digital platforms. 

To ensure a strong online presence, businesses need to market their products and services. By marketing we do not mean promoting or just advertising the products and services that you offer. Marketing is a wide term and in the era of digitisation, you need to market on digital platforms. Hence, digital marketing. 

Digital marketing encompasses a vast array of strategies and techniques aimed at promoting products, services, and brands through online channels. From social media and search engines to email marketing and content creation, the digital landscape offers countless opportunities for reaching and engaging with target audiences. 

Here are several compelling reasons why learning digital marketing is crucial in today’s world:

The Internet is readily available:

• The Internet has made it too convenient to make their way across oceans and continents and connect with people on personal and professional levels. As of January 2024, around 66.2% of the total population was found to be internet users. That counts up to 5.35 billion people in the world. With more than half of the population on the internet, you would see how important every platform is that uses the internet to work. 

• Digital platforms are important to target for businesses because they are primary arenas where individuals interact, consume content and take actions like purchasing. 

• Also, traditional platforms for marketing including print, television, radio do have a good reach but are expensive. The internet makes it affordable for people to cover a wide range of target audiences without any geographical boundaries. 

• With the rapid availability of the internet you can easily reach people on social media as well because out of 5.53 billion people, around 5.04 billion people are using social media platforms making them the best place to market your products and services. 

• Business owners, or professionals who want to connect with their international customers or want to reach out to their clients in our geographical boundaries can easily do it because of the internet. 

High demand for digital marketers:

• Discussing the importance of the internet leads us to the significance of digital platforms and the need for businesses for digital marketing. Now it is crucial for businesses and professionals alike to do the task of digital marketing with precision. The precision could be only achieved if businesses hire professionals and experts equipped with the right skills for this job.

• Marketing the products on digital platforms is essential for every business that is why the demand for digital marketers are on the rise. In 2022, the advertising and marketing industry employed around 37.4 thousand people across India. 

• The market of digital marketing is on a constant growth giving people the opportunity to make a stable career with a reasonable salary. Even as an entry level employee in the digital marketing industry you can expect a salary of 1,80,000 lac rupees per annum. 

Easy to start a career:

• To start a career in any field you mostly need an education background in the same. But one of the most significant advantages of digital marketing is that you can kickstart a career in this industry without years’ long degree. You just need a certification to step into the digital marketing industry. 

• Even with a minimal or no experience, you will get a lot of opportunities to help grow your career in the initial stage. Your education background does not play any role in making your career in the digital marketing industry. 

• One great opportunity that digital marketing gives you is to start your own business. You can work on your terms and conditions and you would not be accountable to your boss. You can even consider becoming a freelancer. As a freelancer you would have the flexibility to work in a different environment from that of the tradition 9-5. 

Career options in digital marketing

• Digital marketing is a vast industry and it has a vast array of strategies and methods that are applied in the process. Some of the techniques and strategies require expert skills possessed by skilled people. The vastness of the digital marketing industry gives people a variety of career options they can choose from. 

• Digital marketing consists of various fields like, Search engine optimization, email marketing, social media marketing among others. You can choose from these fields and see where your interest aligns. 

• For opting a skill set in any of the fields you need to enrol in the course(s) provided by various training institutes and trainers. Make sure to do research before applying in any of the institutes.

• The career options you can explore after completing a digital marketing course are:

1. Become a full-stack digital marketer
2. Become a social media marketer
3. Become an SEO specialist
4. Become a content writer/marketer
5. Become a data analyst
6. Become a google analytics expert

• These are just a few of the career options to choose from. Once you have the required skills you can create your own opportunities as well. You can start your own business or become an entrepreneur. You can even explore the realm of freelancer. 

• From social media managers and content creators to SEO specialists and data analysts, there is a wide range of roles available to individuals with digital marketing skills and experience. By investing in continuous learning and professional development, aspiring marketers can position themselves for success in a dynamic and rewarding industry.

Learn new skills:

• Digital marketing courses provide you with new skills that will help you grow personally and professionally. Digital marketing courses will provide you with practical skills that are essential in the technology driven world. 

• The theoretical knowledge cannot keep up with the rapidly changing industries. That is why the industry prefers people with skills and not just theoretical knowledge. Digital market will equip you with the essential skills that will help you land great job opportunities in the digital realm.

• You would get to know how marketing on digital platforms work along with getting basic knowledge of other branches of digital marketing. You can see what interests you and work on sharpening your skills in the particular field. 

• Digital marketing will provide you skills that will open your creative horizons as well. The field of digital marketing is not monotonous. Since the digital realm is always evolving, so does the work that professionals have to do in this field. That is why a digital marketing professional needs to make their creative vision a priority. 

Boost your business:

If you are willing to pursue a career in digital marketing all you need is a training institute to enrol yourself in. The digital marketing industry is not just for someone who wants to switch their careers or wants to start their career path. Even existing business owners can use digital marketing to their advantage. 

We have discussed why digital marketing is important in today’s era. Here are elaborated points to help you understand how learning digital marketing will help you boost your existing business. 

1. Targeted advertising:

• Digital marketing helps to target specific demographics, interests and behaviours with precision. You can use various social media platforms like Facebook, Google, LinkedIn, Instagram at the same time to target your audience. 

• Reaching a large number of audiences is not an obstacle when it comes to advertising on digital platforms. Using digital marketing for targeted advertising will help you expand your boundaries by eliminating the factor of geographical locations. 

• Digital marketing will help you tailor your marketing strategies and messaging to resonate with the interests and preferences of your ideal customers. This will increase the likelihood of conversion of your target audience into customers and will help increase sales as well. 

2. Measurable results:

• One of the most significant advantages of digital marketing for a business owner is that you can measure results instantly. You would only get an estimate of the impressions from advertising through traditional marketing techniques. But an estimate is not much helpful in taking action to improve your business. 

• In the world of digital marketing, you would get measurable results because the marketing campaigns can be tracked, analysed, and optimised in real-time. You can make decisions keeping those insights in mind. 

• Measurable results will help you gauge the success of your digital marketing efforts. You can identify areas of improvement and make data-driven decisions to maximise ROI. 

3. Cost effective:

• Digital marketing is cost effective as compared to traditional marketing strategies. It is cost effective because it is cheaper than what you pay to advertise your product on television or in the newspaper. 

• Marketing on digital platforms allows businesses of all sizes to compete on a level field. You can allocate your marketing budgets strategically on various options like pay-per-click (PPC) advertising, email advertising, digital banner advertising and others. 

• By allocating your resources strategically, you can focus your resources on channels and strategies that can yield high ROI. 

4. Adaptability and innovation:

• Your business is trying to remain stable in an evolving marketplace. You can not expect to sit without evolving your strategies as well. New techniques, platforms and trends are rapidly emerging in the marketplace and you need to buck up as well. 

• Learning digital marketing will help you to take your business one step ahead of the ever-evolving curve. Being updated with the rapidly changing marketplace will help you embrace innovation and adapt to the changing consumer behaviours and preferences. 

• Learning the skills of digital marketing helps you optimise websites for mobile devices, experiment with video content or explore and harness the power of artificial intelligence (AI). 

Conclusion 

Digital marketing has become an integral part of the industry. A business will always do their best if their marketing strategies are top notch. No doubt television still remains the most preferred advertising channel for promotion of products and services, but not every business owner can afford to advertise on this expensive medium.

Moreover, the digital space is rapidly increasing. In coming years digital marketing will not just be a part of marketing but a priority for many. Digital marketing is what attracts your customers without the obstacles of location, language or culture. 

Learn digital marketing to make a career that will help you earn a good living. You can switch your careers or choose to pursue digital marketing after earning a degree in any field. 

Learning digital marketing in today’s world is also essential for business owners to expand their businesses and stay competitive. Embracing advanced tools, strategies and best practices will help you unlock a world of possibilities that you can derive from the field of digital marketing.