A Day in the Life of a Social Media Expert

Scrolling social media seems like fun, right? The engaging reels on Instagram, the quirky and witty posts on your feed, the educational stuff on YouTube, the news stories on Snapchat are all fun and games and a great way to get over boredom. 

Social media has made a home in the hearts of people because of the grand availability of content from various genres and the creativity that people put into creating content. The social media presence over the years have impacted our lives in so many ways that now it has become an important part of our daily lives. 

Social Media Presence:

Presence of a person on social media is evidence of their existence nowadays. Around 62.3% of the whole population are active users of various social media platforms. This counts up to approximately 5 billion people in the world. 

Facebook is ranked number 1 platform to be used by Indians, followed by Instagram. Facebook has around 314.6 million Indian users accounting to the most number of Facebook users across the world.

Instagram is not behind Facebook as it comprises 229.6 million active Indian users. The presence of such a wide population on such popular social media platforms has been tapped by almost all the businesses small and large alike to use these platforms for their advantage. 

Social media platforms are important for people for personal and professional connection, socialising, following trends, keeping updates and many more reasons. This is the reason why businesses are utilising social media platforms to enhance their presence among their target audience. 

Social media provides numerous benefits to businesses like targeting a wide audience without the hindrance of geographical boundaries. Even the language barriers have been eliminated on social media platforms. Social media provides cost-effective ways to engage with potential customers and get feedback as well. 

Marketing on social media platforms have proven and effective ways for businesses to get better results. Social media advertising is the most effective tool that keeps up with the needs of the people. Platforms like Facebook, Instagram and YouTube have made it way too easy for businesses to analyse data about their target audience.

Business and Social Media:

Businesses have to keep a tab of the consumer behaviour, that would help them to strategize according to their behaviours. This is the reason why the demand for digital marketing professionals is on the rise. Social media marketing is a part of digital marketing.

Social media marketing needs accurate management and strategizing acquired from an expert. Expertise of social media professionals help the business grow their presence on social media. They apply various techniques of marketing process to gauge their potential customers and persuade them to take actions. 

If you are looking for career options in this digital era, digital marketing is one of the best career choices you can make. Digital marketing even provides career options within the field like social media expert, SEO specialist, digital analytics and many more.

Social media marketing is a vital part of digital marketing that is handled by a social media expert. Their work is not just to scroll through social media platforms throughout the day. They have to work strategically and apply various strategies to their work to get effective results.

If you have decided to choose social media marketing as your career option you would need the essential skills to manage the social media of a business. You can acquire such prerequisite skills by enrolling yourself in a social media marketing course to get better knowledge and refined skills in the field. 

Essential skills of a social media expert:

Social media strategies is an amalgamation of hard skills, soft skills, creativity of multiple departments, and various social media algorithms to accomplish the tasks proficiently. 

Here are a few skills that social media experts need to possess for better work structure at their workplace and helps the business grow its presence on various social media platforms. 

Critical thinking: 

Critical thinking would help social media strategists to analyse data and track key performance indicators (KPIs) to assess the effectiveness of each campaign critically. 

Research skills: 

Researching social media posts and other elements of the campaign is essential to build strategies for ongoing or upcoming campaigns. Strong research abilities enable a social media expert to identify new audiences, monitor emerging market trends, and stay updated about the ongoing events in the surroundings. 

Attention to detail:

An eye for details allows social media strategists to be consistent with branding and messaging strategies used for social media posts. The more attention one pays to the details the more efficient they work with their upcoming campaigns. 

Creativity: 

It is the play of creativity. You spread the wings of creativity and get the best results. The fist aim is to get the attention of the target audience and what better way to ensure they are engaging with you with the help of creative content. 

Time management: 

A social media expert has to overlook various tasks. Time management becomes essential for a person who has multiple jobs at their hand. Developing effective time management skills will help a social media expert to oversee multiple responsibilities.

Teamwork: 

Collaboration with other marketers and creative professionals enables social media strategists to cultivate comprehensive campaigns that leverage diverse talents and perspectives.

Role of a social media expert:

Here are some of the duties and tasks that a social media expert does in their daily life. Understanding a social media expert’s role would help you dive deep into a typical day of work in their lives. 

A social media expert has to be an expert at swift-skills to understand the consumer behaviour. This is the area where creativity meets technicality. A social media expert collaborates with the technical aspect of the marketing process with the help of their creative thinking. 

The combination of a creative pro and a good communicator is what businesses look for when hiring a social media expert. It is because along with tracking data, consumer behaviour and analytics, it is essential for a social media expert to create video and text content that will attain the attention of the target audience. Content is the first thing that a social media expert will be paying attention to.

Planning:

Planning is a pivotal stage in which the seeds of success are sown. It should be thorough and meticulous, particularly for social media experts who must ensure the success of their posts.

Every social media manager follows a daily routine that involves meticulously planning their campaigns and projects. From scouring news websites for inspiration to crafting engaging social media content, every detail must be carefully considered and presented effectively for maximum impact.

Social media managers are responsible for identifying opportunities and addressing any gaps in their strategies. Effective evaluation and the creation of a professional framework are essential for success. Without these elements, businesses may struggle to attract customers, rendering all efforts futile.

Researching:

Social media managers do more than just create posts. They also need to perform a significant amount of daily research before they get started for the day. Social media managers often search news websites and social media platforms. This helps them to find out about breaking news and trending topics related to the company’s industry. 

Offering a fresh opinion on trending topics is one of many ways social media managers keep their content relevant and drive engagement. We live in a 24-hour news and social media cycle, so hopping into a conversation as soon as it pops up is vital for the success of new social media campaigns. While social media managers don’t exclusively post trending content, it is a major part of the job.

Content creation:

The most significant part of social media management is content creation. Content is your message that goes out to reach to the atrget audience. Content should be relavant for target audience and resonate with the goals of the business. 

The content has to be clear, concise, crisp, engaging and attractive. The use of images, videos, text will decide how attractive the content would be for the target audience. It is crucial for a social media expert to widen their creative horizons to create engaging and attractive content for social media of the business.

The more attractive the content is, the more engagement it will get from the target audience. This will increase the chances of sales giving it a hike. So, the first thing a social media expert considers is the content. 

Data analysis:

Data is the core of digital marketing. A social media specialist will have to strategize content for the social media platforms that aligns with the data. Social media experts will review KPIs to evaluate how social media posts are performing. 

Posting on social media has an objective, which is basically to increase the organic reach of the company’s presence. Social media marketing will help to get a wide reach of the audience expanding the presence of the business as well.

A well curated social media post will attract a great number of target audience. Social media experts ensures the target audience is compelled to take action favourable for the business. Daily analysis of posts will help make informed and data-driven decisions to improve the ongoing campaigns. 

Analysing competitors’ performance:

Your competition is your motivation to stay consistent with your social media strategies. Analysing consumer data is one thing and is absolutely essential for effective marketing but so is keeping an eye on your competitors moves as well. What else is better than tracking the performance of your competitors on social media. 

Other companies will have different strategies and will post various stuff on their social media. Following their work will help you understand their thinking and would also help to distinguish themselves from their competition. 

Analysing your competitors’ movement will also help you build community engagement because it is an opportunity for social media experts to follow like minded people and be focused on their goals. Community engagement is a way to build a network and it might be useful for various collaborations. 

Conclusion:

In today’s digital landscape, social media experts play a pivotal role in shaping and executing effective marketing strategies for businesses across various industries. Their duties extend far beyond mere content creation, or data analysis. Thay encompass meticulous planning, extensive research, creative content development, and competitor evaluation. 

Social media experts are armed with a blend of hard skills such as critical thinking and research abilities, and soft skills like creativity and effective communication. They navigate the dynamic world of social media to drive engagement, enhance brand presence, and ultimately, contribute to business growth.