A Glimpse Into a Day in the Life of a Digital Marketer

What does a digital marketer do in the field of Digital marketing? Today is the time of digitization; be it the money transitions, your documentations, or marketing. Thanks to the digital platforms that businesses have found it easy to reach a wide audience whom they can target and turn into their customers. 

Marketing is a wide term that holds various branches including advertising, public relations, selling, feedback etc. Traditional marketing ways use radio, television and print options where the products reach to the audience. 

Digital platforms have made it easy for businesses to reach a wider audience and even track the reach. Digital platforms like social media apps, search engines, websites are some of the ways that businesses use to reach their target audience. Now, marketing is a process and that process needs to be followed with apprehension if businesses are looking to leave a mark on their target audience.

In the era of digital platforms where businesses know that they are going to find their target audience, you are their customers who are going to buy their products and services. You are their potential customers who might decide to engage with them and buy from them. 

A person’s presence on the internet is a huge advantage to the businesses because they can reach a large number of audiences. But reaching these audiences is not the work of a layperson. Businesses hire experts to ensure their business is climbing the ladder of digital marketing successfully.

Yes, we know you are here to learn about digital marketing and how things work. But if you are deciding to start your career in digital marketing, you would need to know the basics of digital marketing. They will help you make it easy for you to decide that you are taking the right step to dive into the field of digital marketing. 

Importance of Digital Marketing:

Learning digital marketing in the era of AI-driven markets is your best shot at making a career that will keep you upskilled and updated. 

Deciding your career path could be a challenging choice but having enough knowledge before making a choice can make a big difference. Researching your career path will help you put all the dilemmas in a box and walk on the right path. 

To choose digital marketing as your career, you would need to know what it is exactly and gain expertise by getting certification. You will get a certification in digital marketing once you enrol in a course that provides you comprehensive knowledge about digital marketing. Doing a course in digital marketing will equip you with the required skills that are essential for a digital marketer. 

Digital marketing itself is a wide term that includes various elements of marketing on digital platforms. It includes SEO optimisation, email marketing, digital analysis, social media marketing and other elements as well. 

What does a digital marketer do?

Digital marketers are the ones handling operations related to digital marketing. If you are looking at the career prospects related to digital marketing you might be thinking about what a digital marketer does in their daily routine. Understanding a typical day in the life of a digital marketer will help you know more about what you will be expecting after you are looking for work in the field of digital marketing. 

What comes to your mind when you think of a digital marketer? Instagram? Facebook? 

A digital marketer’s work is not restricted to just social media apps. Working on social media is definitely a part of being a digital marketer, but their work does not revolve just around it. A digital marketer has a number of jobs at the expanse. 

The typical tasks of a digital marketer will include what almost every other employee is doing, like attending meetings, making calls, sending emails. Apart from that they have to fulfil the duties of the role that they have been assigned like analysing data, working on marketing strategies, creating and posting content. 

Digital marketers have to deal with consumer behaviour. They track the consumer behaviour and then take decisions that are beyond posting on social media. The main tasks at the hands of digital marketer is to measure the impact of the campaigns that are running to ensure 

Let us give you an insight into how and what it would be to be a digital marketer:

A digital marketere’s work is beyond social media as they have to keep a track of multiple tasks on their plate. They:

Help businesses and customers:

Digital marketers are an asset for the businesses as they ensure effective ways of digital marketing that would produce results in the favour of the business. But a digital marketer is not only responsible for the business they are working for but also the target audience.

A digital marketer ensures that the target audience can easily access the website of the brand so they can check out their products and services with ease. They understand the needs of the target audience and strategize in a way that not only aligns with the businesses’ objectives but audiences’ needs as well. 

Study consumer behaviour:

Consumers are the king for any business. Be it a B2B, B2C, D2C business, you have to keep a track of how things work among your consumers. For this you track their behaviour which includes, to study what the consumers, or potential consumers are looking online, what are they searching for and how long they stay at a particular website. 

Each consumer has a different online behaviour, studying consumer behaviour helps the digital marketer to connect with the like minded people that make up the target audience for their business. 

Make effective strategies:

Strategies are a huge part of marketing be it traditional; or digital. It becomes essential to strategise the marketing techniques because it will affect the performance of your brand. The customers or potential customers would be interested in your product or service only if you are easily accessible to them and you are catering for their needs.

A digital marketer would ensure strategic planning to reach to the target audience and convert them into customers. For this they would need to analyse data and then data-driven decisions to ensure a favourable conversion rate of customers.

Analyse data:

In order to ensure the strategies are working in the favour of the business, it is essential to consider data. Data is an integral part of any business. The businesses are competing to thrive in the market for a long run, and if they would not use data effectively, they would fall face down.

A digital marketer ensures to use data strategically for the success of the business. They gather the raw data, analyse it and then make plans and campaigns that will align with the data collected. 

Create content:

Content is an essential part of digital marketing. Content is basically the king of marketing when attracting potential customers. The on-page and off-page content both hold equivalent importance as a digital marketer creates content that is meaningful to the target audience and holds relevance for the business as well. 

Content creation could involve making posts for social media, websites, google ads and writing content like articles and blog posts for the businesses. SEO optimization is an aspect of the content that needs to be prioritised to increase the visibility of your website. 

Keep a track of the conversions:

You know your business is doing an effective work when the visitors on your site are turning into your customers. So, basically a digital marketer will monitor the conversion rates of the target audience. 

Once the data-driven decisions have been applied it is crucial to know if they are working among the target audience. The best way to analyse the effectiveness of the digital marketing strategies is to keep a track of the conversions. Tracking coversion rate is also a huge part of the job of the digital marketer.

Keeping a track of conversions helps to determine the sales of the business eventually helping a digital marketer perform better. Tracking the conversions helps to know the points of improvement and the strengths of the campaigns, to strategise effectively.

The above mentioned are a few responsibilities of a digital marketer they would follow in their professional routine. 

Now let’s see how your day would look from the morning to evening while working as a digital marketer.

You will start your day by:

Analysing:

As a digital marketer, you will start your day by diving into the sea of data. Analysing the data would be your first step. Your first task would probably include analysing performance metrics of the ongoing campaigns. 

You would have to track the previous data to start strategizing for the new day. By analysing the previous day’s data you would get insights into the metrics of your running campaign. You will get to the effective working of the strategies. 

Data would be collected from various platforms like social media, google analytics, their own website. You would get a clear picture of how your campaign is working and how you can improve for better results. 

Content creation:

We read that content is the king of marketing. Once you have analysed your data, it is time to start anew. For this you would create content for the campaign. For this a digital marketer would be engaging and collaborating with various departments of the company. You would get a chance to build better workplace relations while collaborating for content creation. 

You would be brainstorming with experts in other fields like advertising. Graphics, writers etc to ensure great pieces of content for your ad campaign. Digital marketers will be using their skills by bringing their best foot forward.

Social media presence:

Social media platforms are the most significant platforms that help enhance brands’ presence. Managing social media content will enhance the visibility of the business on social media platforms. 

Social media engagement will help you to build strategies to engage audiences, encourage interactions, and boost website traffic. Content for social media is given much emphasis as it will ensure better engagement and interaction with the target audience.

Keep a track of emerging trends:

A digital marketer has to keep up with the latest trends. Social media are the most effective platforms for marketing and ensuring a wider brand presence. Therefore, the trends on social media keep changing to grab the constant attention of the target audience. 

Your competition would be a few steps ahead of you just because they are keeping themselves updated. Focus on updating yourself as well.  This will enable you to make adjustments in your strategies to attract your target audience and ensure their conversions. 

It’s time for making adjustments:

The circle of your day would end on the same task from where you started. Once again you would be analysing the campaign metrics to know the changes from morning till the end of your working days.

Analysing the metrics once again would let you know how much engagement did your campaign receive. It will include insights like what post was the most successful and which one didn’t work. This will help you make some adjustments in your planning and strategizing for the next day. 

Conclusion:

You got a glimpse of how you would be working if you step into the world of digital marketing. Now let’s talk about how you would become a digital marketer. 

The best way to start your career in a skill based career is to opt for a course that would give you the required skills and certification that would support your expertise in the field. To get a certification and required skills you would need to enrol in a digital marketing course from a reputed institution. 

Check online for the available courses that would help you hone your skills in digital marketing. This will make you knowledgeable not only on the theory front but on the practical front as well.